WHEN: September 15, 2009

5:00pm to 9:00pm



WHERE: 122 Main Street

Huntington Beach, CA. 92648

www.MangiamoGelatoCaffe.com

714 536-5388



WHY: Happy Gelato Parties are an established tradition throughout Europe. For the first time in the United States, a Happy Gelato Parties will be presented in an effort to spread passion and excitement for gelato to people in our community.



VISUALS: Happy Cones of different colors shaped like animals, clowns, flowers and more! Children enjoying gelato and live entertainment with their families



GELATO?: Gelato is Italy’s version of ice cream, with three major differences.



First, gelato has significantly less butterfat than ice cream’s typical 18-26%. It starts with low fat milk and our sorbetto flavors are dairy free. But less fat does not mean less taste.



Second, gelato has a much higher density than ice cream. Ice cream is produced by mixing cream, milk and sugar, then adding air. Ice cream makers add air because it nearly doubles the quantity of their product. But, air cuts their quality in half. No air is added to gelato! The result is a higher quality dessert with a richer, creamier taste.



Third, gelato is served slightly warmer than ice cream. While both gelato and ice cream are served well below freezing, gelato is served 10-15 degrees warmer. Because it is less solidly frozen, gelato’s taste is further enhanced as it melts in your mouth.



HISTORY: Mangiamo Gelato Caffe

For years, owner Bob Hoxsie, wanted to open a restaurant. After 30+ years of working in construction, tired of driving to LA, it was time for a change. Convincing his wife, Tanya, was a different story. “Most restaurants fail!” was her response every time the subject came up. Finally, Bob tried a different approach...

Bob started talking about his Italian heritage. He talked about his family still living in northern Italy. He reminded Tanya, often, about their vacations in Italy and how much they both loved the country, the culture, the gelato! After months of research he showed Tanya a web site describing a Gelato franchise. A few days later, another Gelato franchise, then another and another…

Eventually, she started listening and then one day, they visited a small gelato franchise store and tasted their gelato. It was amazing! You see, most gelato in the states isn’t very good. It’s made in a warehouse, frozen and shipped to the store. The gelato they tasted that day was made fresh, right in the store and that was the selling point. If you’re going to take the risk to change your career, invest your retirement, work 7 days a week – it better be for something good!

Since that day, Bob and Tanya have been researching, learning, developing, creating and living gelato. Deciding not to join a franchise, they have worked to create more than100 of their own gelato recipes and the store, on the first block of Main Street in Huntington Beach, is designed out of their love for their product and Italy. The picture that has become their logo was taken during one of their vacations in Italy in a small town called Camogli. Bob took the picture; Tanya made it into their logo.

Bob was raised in Huntington Beach; Tanya has lived and worked here for more than 33 years. They believe in the community and spend their time working to improve the lives of children. Their premier charity is the Boys & Girls Clubs of Huntington Valley. Every Monday, Mangiamo Gelato donates 10% of all sales to help support Building Dreams, a project to build California’s first Boys & Girls Club on a college (Golden West College) campus. For more information, visit www.buildingdreamscampaign.com

Well, Mangiamo Gelato Caffe isn’t a restaurant (and Bob still plans to open one someday) but it’s close enough for now. Come by the store and say hi to Chef Roberto. He’s the guy making the gelato every morning so, yes, the signs in the store, on the back of the t-shirt and on the window are accurate: “GELATO MADE FRESH DAILY IN HUNTINGTON BEACH!”